You are the Marketing Manager for DellCorporation and your company has operations in the whole of East Africa Region. You recognize that marketing orientation enables organizations to respond to market needs with appropriate offerings that enable the realization of better returns. You recognize that understanding of the marketing environment is vital in the development of appropriate marketing strategies. Describe, using a diagram,how you would apply Porter’s Five Forces model in analyzing the micro-environment within which your company operates.

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.