Market segmentation plays a vital role in the marketing strategy to identify the suitable customers in the market for which the company needs to address its products. Its importance as an essential variable in the strategy-implementation process stems from the notion that O it allows a firm to operate with no resources O it directly affects marketing mix variables the company strategies do not require increased sales through new markets and products O it allows a firm to minimize per-unit profits and per-segment sales
Market segmentation plays a vital role in the marketing strategy to identify the suitable customers in the market for which the company needs to address its products. Its importance as an essential variable in the strategy-implementation process stems from the notion that O it allows a firm to operate with no resources O it directly affects marketing mix variables the company strategies do not require increased sales through new markets and products O it allows a firm to minimize per-unit profits and per-segment sales
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Market segmentation plays a vital role in the marketing strategy to identify
the suitable customers in the market for which the company needs to
address its products. Its importance as an essential variable in the
strategy-implementation process stems from the notion that
O it allows a firm to operate with no resources
O it directly affects marketing mix variables
the company strategies do not require increased sales through new markets and
products
O it allows a firm to minimize per-unit profits and per-segment sales](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F80d1760d-6629-470c-bc60-03a3d2bc3b20%2F69d04846-5930-4a9a-95ad-1595ad38ac70%2Fgxysr0k_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Market segmentation plays a vital role in the marketing strategy to identify
the suitable customers in the market for which the company needs to
address its products. Its importance as an essential variable in the
strategy-implementation process stems from the notion that
O it allows a firm to operate with no resources
O it directly affects marketing mix variables
the company strategies do not require increased sales through new markets and
products
O it allows a firm to minimize per-unit profits and per-segment sales
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