In selecting the business level strategy, explain why it is important to consider the following dimensions: The Customer Needs and Wants Socioeconomic segmentation Perpetual factor segments The Industrial and Commercial Consumers: End user Segments Products Segments Customer Size Segments
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In selecting the business level strategy, explain why it is important to consider the following dimensions:
The Customer Needs and Wants
- Socioeconomic segmentation
- Perpetual factor segments
The Industrial and Commercial Consumers:
- End user Segments
- Products Segments
- Customer Size Segments
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- THERE IS NO CASE STUDY OR TASK I want you to Describe the target market of Deciem company. Label each target market with a consumer mindset and then describe the target market based on the four segmentation variables (Demographic, psychographic, behavioural and geographic)How does market segmentation differ from market targeting. What factors must look at in evaluating market segment?4.Define market segmentation and discuss its related strategies.
- Describe the following terms/concepts. 1. Market segmentation 2. Income segmentationDiscuss 3 major variables/bases for segmenting a consumer market.We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
- At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.What is a market? What are the requirements for market? What is market segmentation? Define geographic segmentation?What is the relationship between market segmentation and the selection of target markets?