Habibi Watches sells trendy watches and other apparel online in the United Arab Emirates. As a purchase requires registration, the company has been able to acquire a lot of customer data. Information regarding a customer’s previous purchases and email and home addresses is therefore easily obtainable. How can information systems help Habibi Watches attract more attention from existing customers? How management can apply information systems to measure customer quality?
Habibi Watches sells trendy watches and other apparel online in the United Arab Emirates. As a purchase requires registration, the company has been able to acquire a lot of customer data. Information regarding a customer’s previous purchases and email and home addresses is therefore easily obtainable. How can information systems help Habibi Watches attract more attention from existing customers? How management can apply information systems to measure customer quality?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Habibi Watches sells trendy watches and other apparel online in the United Arab Emirates. As a purchase requires registration, the company has been able to acquire a lot of customer data. Information regarding a customer’s previous purchases and email and home addresses is therefore easily obtainable. How can information systems help Habibi Watches attract more attention from existing customers? How management can apply information systems to measure customer quality?
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