Suppose your dean of admissions is considering surveying high school seniors about their percep-tions of your school to design better informational brochures for them. What are the advantages anddisadvantages of doing (a) telephone interviewsand (b) an Internet survey of seniors requestinginformation about the school?

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.