Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing (a) telephone interviews and (b) an Internet survey of seniors requesting information about the school?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Suppose your dean of admissions is considering
surveying high school seniors about their perceptions of your school to design better informational
brochures for them. What are the advantages and
disadvantages of doing (a) telephone interviews
and (b) an Internet survey of seniors requesting information about the school?

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