Check the response that describes your agreement or disagreement with each statement listed below: Strongly Disagree Don’t Statement Agree Know Disagree Strongly Agree • Adults like to take their families to fast-food restaurants • Our children have a say in where the family chooses to eat
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Check the response that describes your agreement or disagreement with each statement listed below: Strongly Disagree Don’t Statement Agree Know Disagree Strongly Agree • Adults like to take their families to fast-food restaurants • Our children have a say in where the family chooses to eat
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- 3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?In the buying decision process, the person who first suggests or thinks of the idea of buying a particular product or service is known as: a. Influencer b. Buyer c. Decider d. Initiator
- List the three markets in which households, firms, the government and the rest of the world interact B. In which of the three markets is each of the following trade? a. The athletic skills of Michael Jordan b. Shares of IBM c. Chef Andres’s cooking skills d. a Gibson guitar e. A corporate bond issued by ATT d. An iPhonePart 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…Ethical decision-making process is influenced by the individual factors Select one: O a. True O b. False
- A: How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? (No need to answer this question) B: What are the five new food habits consumers developed due to this pandemic? (No need to answer this question)Based on above question present customer profiles of your five friends/respondents ( Please only answer this question)A: How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? B: What are the five new food habits consumers developed due to this pandemic? Do you find any correlation between answers to the question sets A and B?Talk to five of your friends/respondents and write answers to the above questions based on those responses. Your writing should look like a story with theme based titles and subtitles. In a maximum of 300 words, present customer profiles of your five friends/respondents in the end.Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examples
- Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?Consumers are often likely to go through all steps of the purchase decision process when they are buying goods for which the financial or social implications are significant. O a) True © b) FalseSelect any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. 500 words