Understanding the consumer behaviour is the basic for marketing strategy formulation. Consumer’s reaction to this strategy determines the organization success or failure. In this competitive environment organisations survive only by offering more customer value. Providing superior customer value requires the organization to do a better job of anticipating and reacting to the customer needs than the competitor. Marketing strategy is basically the answer to the question: How will company provide superior customer value to its target market? The right combination of the marketing mix that meets customer expectation and provides customer value is the answer From the extract above differentiate between Customer Value and Customer Satisfaction. Make arguments for or against delivering Customer Value rather than Customer Satisfaction.
Understanding the
From the extract above differentiate between Customer Value and Customer Satisfaction. Make arguments for or against delivering Customer Value rather than Customer Satisfaction.
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