Consumer value can be defined as what the consumer feels they get as benefits in return for the resources they pay. Using the concept of the value equation (Value = what you get - what you give), show how customers evaluate the benefits with the cost of a purchase, explaining the types of value customers gain from a purchase.

Consumer value can be defined as what the consumer feels they get as benefits in return for the resources they pay. Using the concept of the value equation (Value = what you get - what you give), show how customers evaluate the benefits with the cost of a purchase, explaining the types of value customers gain from a purchase.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter8: Business Markets And Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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