In Class, 10-25 Minutes for Teams Assume that youhave recently been hired by a firm that manufacturesfurniture. You feel that marketing should have an in-put into supplier selection for the firm's products, butthe purchasing department says that should not bea concern for marketing. You need to explain to thedepartment head the importance of the value chainperspective. In a role-playing exercise, explain to thepurchasing agent the value chain concept, why it is ofconcern to marketing, and why the two of you shouldwork together.

A value chain is a step by step process describing the transformation of a product or service from…

Answered: In Class, 10-25 Minutes for Teams…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Consumer value can be defined as what the consumer feels they get as benefits in return for the resources they pay. Using the concept of the value equation (Value = what you get - what you give), show how customers evaluate the benefits with the cost of a purchase, explaining the types of value customers gain from a purchase.
Make use of relevant examples as you discuss the factors that influence the customer and the buying process
Please answer the question as much as detail possible with example. Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.
In Class, 10–25 Minutes for Teams Assume that you are a marketing consultant employed by a large retail chain that offers consumers products in a number of brick-and-mortar stores and online. The retail organization wishes to increase its loyal customer base by engaging customers through interaction opportunities on social networks. develop a list of at least 10 specific social network activities that will work together to increase customer engagement
The cost of procured goods and services are very important to public sector buyers. Whilst this is true what other factors are also important?
In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?
Who is currently purchasing your products or services? Explain your answer. What audience will be interested in purchasing the product in future? Explain your answer. Where would individuals purchase your products or services from? Explain your answer. Who is the main competitor? Explain your answer. What upgrades could be made to your products or services to make it better? Explain your answer.
The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phone
What can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?
Marketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customers
Give an example of a non-coffee shop service firm that has used brand loyalty to succeed in a low-entry-barriers industry.
Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.

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