Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the existing market your company have a product called Pentoprazole, there are different brands are here in the market .Now you have to develop promotion budget for your product Pentoprazole? Please answer at your own word
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