Answered: In regards to customer relationship…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?

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Step 1 INTRODUCTION

Customer Relationship management

In order to manage and evaluate customer interactions and data across the customer lifecycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM). CRM systems gather information from a variety of customer points of contact, including the company website, company phone number, live chat, direct mail, marketing materials, and social media.

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