Market segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enter

Q: Which segmentation base is used by this company?

A: The segmentation is done to divide the customers with similar characteristics in a group this makes…

Q: How does demographic segmentation differ from psychographic segmentation, and what are their…

A: Marketing Marketing represents the actions a business does to encourage the purchase or sale of a…

Q: Of the segmentation categories (i.e., segmentation bases), compare their relative value for…

A: Segmentation is the process of categorizing the prospective customers into shared characteristics so…

Q: True or False: In general, in order to qualify as a viable segment, firms looks at each segment's…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: What are the diffrent ways to segment a consumer market? Does it makes sense to use more than just a…

A: After the production process, the marketing process starts in an organization which helps to promote…

Q: Understanding the marketplace and customer needs and wants: What are a few (at least 4) trends…

A: Since this is a multipart question and the questions which are to be answered are not mentioned, I…

Q: When it comes to market segmentation and target marketing, all of the following are correct with the…

A: Marketing strategies play an essential role in building the customer base, attracting the attention…

Q: How does a marketer obtain market information for marketing and management decision-making purposes?

A: Marketer obtains the market information for marketing and management decision making purposes by…

Q: How does a marketing decision support system (MDSS)allow marketers to easily get the information…

A: Marketing is a process through which the customers get to know about the benefits of the…

Q: List and briefly describe five commonly used market segmentation approaches.  Provide an example for…

A: Market segmentation is the process of dividing a broad population into subgroups based on certain…

Q: correct anseer

A: The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a…

Q: Market segmentation divides a total market into groups of people with similar needs in order to…

A: The practice of segmenting a huge market into smaller groups based on shared attributes or…

Q: Which of the following would most likely benefit from being categorized as segmentation by product…

A: Product usage segmentation is a marketing strategy that involves categorising customers based on…