Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.

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Step 1: Define background related to marketing strategies

Organizations function in an environment where the changes keep occurring. Customer preferences also keep changing and it is important to consider the changes in the customer preferences. Marketers develop the marketing strategies after considering the factors that can impact the customer demand. Key factors and criteria should be taken into consideration for formulating the strategies. Marketing strategies play an important role in determining the success of the product and the revenue that the product can bring to the business. 

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