Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance
Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance
Key Management roles of a Marketing Manager:
A marketing manager is a person who takes care of the overall marketing lifecycle for any organization. He/she involves himself from the beginning and asses the results till the end. For any strategy which is to be implemented in an organization, the marketing manager involves right from the planning to the execution and refinement of the strategy. They also establish good relations with other stakeholders as suppliers, consultation agencies, advertising partners, etc., by creating content for the company’s official website, social media, and other platforms.
The marketing manager has some of the following responsibilities-
- Conducting Market Research
- Develop Marketing Plan and Strategies
- Get Market insights using data analysis
- Connect with customers
- Branding
- Enhancing the offerings (products/services)
- Long term planning
- Managing projects, budgets, people, and many more responsibilities
- Various Event planning
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