external business environment and how your chosen organization manages the gap between the demands of the market and its ability to respond to the changes in the marketing environment
external business environment and how your chosen organization manages the gap between the demands of the market and its ability to respond to the changes in the marketing environment
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critically evaluate the importance of monitoring the external business environment and how your chosen organization manages the gap between the demands of the market and its ability to respond to the changes in the
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