how does holistic marketing give organisations a competitive advantage
It is clear from the word holistic, as it generally means considering things as a whole rather than the collection as part. Holistic marketing is a marketing strategy that examines the organization as a system, including all marketing channels as a whole. A company's various departments work together in coordination to achieve a conscious mission, vision, a wonderful customer experience, and a positive brand image of the organization under this strategy.
Example: Coca-Cola sells "happiness" under its holistic approach of marketing to engage and attract customers globally. Their whole marketing is framed under one prime goal and message that is happiness and yes they are quite successful in carrying the holistic approach to marketing effectively.
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