Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Evaluate marketing strategies and their contribution to organizational performance
Expert Solution

Step 1
Marketing strategies:
Marketing strategy refers to the plans and performances that are done to capture prospective customers. Any motive to sell the products or services will come under marketing strategy.
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