Answered: assess the integration of internal and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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assess the integration of internal and external analyses in the marketing.

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Step 1

Introduction

An organisation has both an internal and external environment.
Internal analysis of the market is to make the organisation identify the strong and weak points within the organization.
Internal analysis places the crucial rule in the strategic management process as it allows the company to identify the areas where they are spending more money than required, areas of decreased efficiency from manpower, and all those areas that need to be improved within the organization.
External analysis of the market is to understand the threats and opportunities on the outside of the organisation (i.e., the external environment).

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