Marketing strategy formulation entails four specific steps: market segmentation, market targeting, differentiation and positioning. Discuss in detail each of these steps and illustrate your answer with relevant examples in Trinidad and Tobago

Marketing strategy formulation entails four specific steps: market segmentation, market targeting, differentiation and positioning. Discuss in detail each of these steps and illustrate your answer with relevant examples in Trinidad and Tobago

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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