a) JP Destiny Logistics East Africa Limited would like to open up a new branch in Juba South Sudan. Provide a short description of the business and Prepare a business report including the following factors; the size of the population of Juba, the target market, the level of competition the business will face, and the availability of the market demand for logistics services in Juba. Include all other factors to consider when starting up the logistics business in Juba. b) Explain your intended Marketing Strategy by describing how the proposed business will attract and keep its customers and how it intends to reach new customers. A clear distribution channel and advertising and marketing campaign plans must be outlined. c) Include some brief financial projections for the Business, such as an estimation of the overall budget needed and current and projected financing needs.
a) JP Destiny Logistics East Africa Limited would like to open up a new branch in Juba South Sudan. Provide a short description of the business and Prepare a business report including the following factors; the size of the population of Juba, the target market, the level of competition the business will face, and the availability of the market demand for logistics services in Juba. Include all other factors to consider when starting up the logistics business in Juba.
b) Explain your intended Marketing Strategy by describing how the proposed business will attract and keep its customers and how it intends to reach new customers. A clear distribution channel and advertising and marketing campaign plans must be outlined.
c) Include some brief financial projections for the Business, such as an estimation of the overall budget needed and current and projected financing needs.
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