What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from good sourcing decisions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Aqua Manufacturing Limited is one of the leading dry blend beverage companies in Jamaica. Their
portfolio includes Aqua Food Drink, La-Soy Lactose-Free, Porridge Mix, Whole Milk and Readi
Milk. These are all household names that stand for quality throughout the Caribbean, North
America, Canada and the UK. As a company with global intent, it has a strong business
relationship with its suppliers. Either independently or through contract manufacturers, the
company manufactures, markets, and sells a variety of products through its export division.


Required:
A. What are FOUR (4) ways in which a firm like Aqua Manufacturing benefits from good
sourcing decisions?

Expert Solution
Step 1 Introduction

Sourcing decisions in the business perspective refers to the decisions taken by the retailers or management team as to how they will fulfill their requirements for raw materials or finished products. This is basically the process of finding the differency sources from where the marketers collect the products required to them for further business activities.

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