Answered: Evaluate the Clear (Digital)…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please read the article below and answer question 1. The course is Destination and Attractions Marketing.

Destination marketing in a pandemic: How Bermuda retained its relevance and found silver linings. (2021, August 26). Boston University. https://www.bu.edu/bhr/2021/08/26/destination-marketing-in-a-pandemic-how-bermuda-retained-its-relevance-and-found-silver-linings/

Question 1

Evaluate the Clear (Digital) Communications strategy of Bermuda and its efficacy in an increasingly competitive market.

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Why was digital communication effective for Bermuda in an increasingly competitive market during the pandemic?

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