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Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?

Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Segmenting Customers Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?
Transcribed Image Text:4. Segmenting Customers Due to your vast marketing experience, you have been hired by a new company, Sugar, to perform a strategic analysis on chewing gum. The company wants to understand the many mar- ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis of the different market segments for chewing gum. What market segment would you recommend Sugar pursue?
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