4. Segmenting CustomersDue to your vast marketing experience, you have been hired by a new company, Sugar, toperform a strategic analysis on chewing gum. The company wants to understand the many mar-ket segments for the different brands, flavors, sizes, and colors of gum. Create an analysis ofthe different market segments for chewing gum. What market segment would you recommendSugar pursue?

Market Segmentation is to split up the customers into groups of similar characteristics. It helps in…

Answered: Due to your vast marketing experience,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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