MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 5QA
Summary Introduction
To determine:M’s hierarchy of needs theory related to motivation.
Introduction:
The concept of "Hierarchy of needs" was first introduced by humanist psychologist A.M in 1943 in paper named "A Theory of Human Motivation". According to this theory, people are motivated to fulfill their basic needs at first before fulfilling other advanced needs.
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Chapter 6 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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