MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 5QA
Summary Introduction
To determine:M’s hierarchy of needs theory related to motivation.
Introduction:
The concept of "Hierarchy of needs" was first introduced by humanist psychologist A.M in 1943 in paper named "A Theory of Human Motivation". According to this theory, people are motivated to fulfill their basic needs at first before fulfilling other advanced needs.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?
What are Maslow’s Hierarchy of needs in order from highest to lowest and briefly explain each?
Apart from Maslow’s hierarchy of needs, discuss any two other theories that can be used to explain consumer behavior
Chapter 6 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Ch. 6 - Prob. 1QACh. 6 - Prob. 2QACh. 6 - Prob. 3QACh. 6 - Prob. 4QACh. 6 - Prob. 5QACh. 6 - Prob. 6QACh. 6 - Prob. 7QACh. 6 - Prob. 8QACh. 6 - Prob. 9QACh. 6 - Prob. 10QA
Ch. 6 - Prob. 11QACh. 6 - Prob. 12QACh. 6 - Prob. 13QACh. 6 - Prob. 14QACh. 6 - Prob. 15QACh. 6 - Prob. 16QACh. 6 - Prob. 17QACh. 6 - Prob. 18QACh. 6 - Prob. 19QACh. 6 - Prob. 20QACh. 6 - Prob. 21QACh. 6 - Prob. 22QACh. 6 - Prob. 23QACh. 6 - Prob. 24QACh. 6 - Prob. 25QACh. 6 - Prob. 49CCh. 6 - Prob. 50CCh. 6 - Prob. 51CCh. 6 - Prob. 52CCh. 6 - Prob. 53CCh. 6 - Prob. 54CCh. 6 - Prob. 55CCh. 6 - Prob. 56C
Knowledge Booster
Similar questions
- Discuss Maslow's hierarchy of needs as it relates to one's pursuit of personal and professional growth and advancement?arrow_forwardHow do Maslow’s Hierarchy of Needs affect the ways companies market to consumers?arrow_forwardWhy is the understanding of want satisfaction so important to marketers?arrow_forward
- Based on material self, what is the difference between need and wants? Give examplearrow_forwardMaslow’s hierarchy of needs identifies society’s unlimited needs. Outline these human needs with relevant examplesarrow_forwardIdentify and describe the five stages of Maslow’s Hierarchy of Needs discussed in classarrow_forward
- What are some examples of specific needs suggested by Maslow’s hierarchy of needs?arrow_forwardWith reference to relevant theory differentiate between “Needs, Wants and Demands”.arrow_forwardAnalyze the use of Maslow's Hierarchy of Needs for marketers attempting to comprehend customer motivation. Utilize personal examples as applicable.arrow_forward
- is Maslow's Hierarchy of Needs still significant to the present time ?arrow_forwardAbraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.arrow_forwardBased on Maslow's Hierarchy of needs, why would people buy organic cotton clothing, what are needs and motivations.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning