MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 11QA
Summary Introduction

To discuss:The concept of time poverty and the way it impacts today’s consumers differently than consumers in 1970s.

Introduction:

Time poverty:Itis defined as lack of time which is due to multiple timetables (care work, domestic work, non-market economic activity) resulting in time poverty.

This is when consumers feel that they are more stressed/ pressed for time than ever before.

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