The concept of behavioral learning and cognitive learning, and its uses to marketers. Introduction: Behavioral learning can be best described as the study of learning of individuals and its measurement. Earlier it was demonstrated that the learning process of humans follow the same way that animals used to do. Cognitive means "cognition", which can be termed as the process in which a mental action is being taken to understand and acquire the knowledge through experience, senses, and thought process.

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Chapter 6, Problem 7QA

Summary Introduction

To determine:The concept of behavioral learning and cognitive learning, and its uses to marketers.

Introduction:

Behavioral learning can be best described as the study of learning of individuals and its measurement. Earlier it was demonstrated that the learning process of humans follow the same way that animals used to do.

Cognitive means "cognition", which can be termed as the process in which a mental action is being taken to understand and acquire the knowledge through experience, senses, and thought process.

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