MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Question
Book Icon
Chapter 6, Problem 7QA
Summary Introduction

To determine:The concept of behavioral learning and cognitive learning, and its uses to marketers.

Introduction:

Behavioral learning can be best described as the study of learning of individuals and its measurement. Earlier it was demonstrated that the learning process of humans follow the same way that animals used to do.

Cognitive means "cognition", which can be termed as the process in which a mental action is being taken to understand and acquire the knowledge through experience, senses, and thought process.

Blurred answer
Students have asked these similar questions
Discuss the importance of aligning a company's purpose with inbound principles. How does this alignment impact marketing strategies? Draft this section for your project client.
Please provide answer
What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning