MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 1QA
Summary Introduction

To determine:The concept ofConsumer behavior along with its importance for marketers.

Introduction:

Consumer behavior can be defined as the study of the process involving purchasing of goods by consumer, using and disposing off the products, services and experiences, the ultimate goal which is to satisfy human wants and desire.

Expert Solution & Answer
Check Mark

Explanation of Solution

Consumer behaviour includes the following:

1. Behaviour of consumers individually and in groups.

2. Changing of consumer behaviour patterns with respect to types of product, and services, they want to purchase.

3. The questions involving buying decisions.

4. Feeling of customers before buying a product.

So understanding the behaviour of consumers plays a very vital role for successful business planning and profit maximization.

It is important for marketers to understand consumer behaviour due to the following reasons:

1. for designing goods in such a way so as to satisfy consumer needs and desire.

2. To do the pricing so that consumers get ready to buy that product.

3. To promote the goods properly in order to attract the customers.

4. To make the product availability for easy access of customers.

5. To understand the factors that influences the buying decision of the consumers.

So, from the above discussion it is clear that why the marketers need to study consumer behaviour.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Why is the study of consumer behaviorimportant to marketers?
Describe what is consumer behavior and why is it important for marketer's to understand consumer behavior?
What is the importance of consumer behavior relating it to the different market structures? Do not google your answer.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning