Concept explainers
To determine:The concept ofConsumer behavior along with its importance for marketers.
Introduction:
Explanation of Solution
Consumer behaviour includes the following:
1. Behaviour of consumers individually and in groups.
2. Changing of consumer behaviour patterns with respect to types of product, and services, they want to purchase.
3. The questions involving buying decisions.
4. Feeling of customers before buying a product.
So understanding the behaviour of consumers plays a very vital role for successful business planning and profit maximization.
It is important for marketers to understand consumer behaviour due to the following reasons:
1. for designing goods in such a way so as to satisfy consumer needs and desire.
2. To do the pricing so that consumers get ready to buy that product.
3. To promote the goods properly in order to attract the customers.
4. To make the product availability for easy access of customers.
5. To understand the factors that influences the buying decision of the consumers.
So, from the above discussion it is clear that why the marketers need to study consumer behaviour.
Want to see more full solutions like this?
Chapter 6 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
- How is the knowledge of consumer behavior useful to the marketer?arrow_forwardWhat is Marketing Concept? Explain with the help of examples how does understanding Consumer Behaviour helps in implementation of marketing concept?arrow_forwardWhat is the AIDA model in marketing, and how does it relate to the consumer decision-making process?arrow_forward
- Why is it critical for marketing managers to have a thorough knowledge of consumer behavior?arrow_forwardWhat is consumer behavior? Explain it in your own words and not from google.arrow_forwardWhat factors influence consumer satisfaction? Inwhat way do they influence consumer satisfaction?arrow_forward
- Discuss the different factors that influence consumer behavior. Cite examples to enhance your discussion.arrow_forwardHow AI helps us understand consumer behaviour ? And its impact segmenting , targeting and positioning ?arrow_forwardHow can marketing organizations effectively adapt their strategies and tactics to reach and engage Generation Z consumers?arrow_forward
- How can marketers use the consumer behaviour theory to push them to make more ethical decisions in the purchasing decision?arrow_forwardIt is often said that the consumer behaviour is not consistent in a market. It varies from time to time. Explain.arrow_forwardWhat measures would a marketing researcher implement to reduce response and non-response biases?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning