MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 10QA
Summary Introduction

To discuss: The concept of family life cycle and the way it impacts the marketer’s ability to reach the target.

Introduction:

Family life cycle:It is defined as a series of stages through which a family goes through over time. The typical stages in the development include the periods of independence that is a single young adult, then marriage, then a family with young children, then a family with adolescents, then launching adult children, and then a family in later life that is in retirement or senior years.

So, when a family passes through these stages in its life it is regarded as a family life cycle.

Blurred answer
Students have asked these similar questions
What is Benefit Segmentation?
Do groups in different stages of the household life cycle have different consumption patterns for our product? Who in the household is involved in the purchase process?
What is age segmentation?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning