the concept of reference groups, and the way they influence the consumers. Introduction: The gatherings like neighbours, family members, workers, and significantly other close partners are normally called as Reference Group. Fundamental Organizations like universities, Schools, working communities, Consumer movement gatherings, Celebrities and even enrolment firms moreover falls under Reference Group.

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Chapter 6, Problem 15QA

Summary Introduction

To determine:the concept of reference groups, and the way they influence the consumers.

Introduction:

The gatherings like neighbours, family members, workers, and significantly other close partners are normally called as Reference Group. Fundamental Organizations like universities, Schools, working communities, Consumer movement gatherings, Celebrities and even enrolment firms moreover falls under Reference Group.

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