MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 6QA
Summary Introduction

To determine:The process through whichgamification influence consumers’ motivation to interact with brands.

Introduction:

Gamification:

This is the process of considering something that is already in existence. For example, an application of enterprise, website that already exists to integrate game mechanics for motivating engagement, loyalty as well as participation. It considers different data driven techniques that is being used by game designers for engaging players and applying those techniques in non-game experiences for motivating the activities and actions for value addition to business.

Blurred answer
Students have asked these similar questions
How does gamification influence consumers’ motivation to interact with brands
Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives?
Describe the principles of experiential marketing and how companies can create memorable brand experiences.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning