MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 2QA
Summary Introduction

To determine: The concept of habitual decision making, extended problem solving and limited problem solving along with the role of perceived risk in the decision making process.

Introduction:

Habitual Decision Making: If the product is now not important for the client and they buy with a little or no effort, it is being said that the customer is performing habitual decision making. Extended trouble fixing happens when shoppers make very necessary selections and go via a range of steps in making a decision.

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