The way in which Internet of Things could be used by SP and a couple of innovations they could add that would fit this category. Introduction: SP is a music application which began as an alternative to other music download services. The customers are offered access to music from its vast library either by paying subscription or by listening it for free with interrupting ads in between. The artists generally have been a little less enthusiastic since SP makes a deal with record labels and by the time it reaches to actual artists, the amount becomes pretty small. It offers various benefits to the users who pay subscription fee. It uses vast amount of customer data and then analyses it to offer best services to its customers. It helps the artists know their most passionate fans so that musicians can target them. The fact that it uses big data analytics for analyzing customer data to a large extent makes it different from its competitors. Internet of Things means an interconnected network of devices connected with censors which would collect and share data on a real time basis. These devices do not require human intervention for sharing data. SP can use Internet of Things by collaborating with other companies to find an innovative way of serving the customers using IoT. Some innovations can be- connecting with different artists on SP and the users where the artists perform as if they are performing live in the same room. SP can collaborate with a taxi service providing company. As soon as a passenger boards the taxi, he would be able to connect his mobile phone with the taxi’s audio system and music will be played from his playlist on SP. In this way, IoT can be used for innovations.

MARKETING:REAL PEOPLE,REAL CHOICES

10th Edition

ISBN: 9780135199893

Author: Solomon

Publisher: RENT PEARS

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their tr…

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