MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 5, Problem 2QA
Summary Introduction

To determine: The concept of share of customer, customer lifetime value (CLV) and customer prioritization.

Introduction: A Company maintains its relationship, connection and interaction with its present and potential customers through a technique known as Customer relationship management.

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Why is it essential to retain customers, and how can we relate customer retention with relationship marketing?
Customer satisfaction, focused on current customers, is a key component of Relationship Marketing. Define both and explain the main goal of Relationship Marketing.
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