Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 1BLC
Summary Introduction
To discuss: The mission and strategy of Company S
Introduction:
Strategic planning is the process where the organization plans the strategy on setting the goal to make decision, allocate its resources, and achieve its goals.
Summary Introduction
To discuss: The role of marketing in helping S Company to accomplish its mission and strategy.
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Chapter 2 Solutions
Marketing: An Introduction (13th Edition)
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