Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 2, Problem 2.4DQ
Summary Introduction
To discuss: The way the marketing departments are organized and the best organization.
Introduction:
The strategic plan of the company establishes the various business units of the organization. Each business unit has different departments.
- Marketing,
- Finance,
- Accounting,
- Purchasing,
- Operations,
- Information systems,
- Human resources, and others.
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Marketing: An Introduction (13th Edition)
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