Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 2.3DQ
Summary Introduction

To discuss: The four Ps of marketing and the insights that the firm gets, considering the four As rather than the four Ps.

Introduction:

There are four Ps in marketing mix. They are as follows:

  • Product,
  • Price,
  • Place,
  • Promotion.

Blurred answer
Students have asked these similar questions
Please answer questions number 5 , in simple terms , please provide full answer.
Answer the following comprehensively, 1. What are the Contemporary approaches of marketing? and explain each. (5points each) NOTE: the contemporary approaches of marketing are societal marketing, relationship marketing and content marketing.
Considering marketing environment forces, describe how Burger King went about developing its new Satisfries. With Satisfries, has Burger King truly created customer value, or is it just chasing trends?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning