Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.5DQ
Summary Introduction

To discuss: The reason why marketers practice control and how they control these practices.

Introduction:

An organization’s marketing process needs five marketing management functions.

They are given below:

  • Analysis,
  • Planning,
  • Implementation,
  • Organization,
  • Control.

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