Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.10MA
Summary Introduction
Case summary:
G Company was founded in the year 1998 with a technology of internet search engine. Its mission statement remains same till now. G Company became a most profitable company, mainly from the source of advertisers. Later, G Company came up with more new products and services like, self-driving cars, smart contact lenses, and internet bearing balloons.
G Company announced a new product called IoT operating system and also developed weave, which is a corresponding IoT language.
To discuss: The new mission statement of G Company by person X.
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Chapter 2 Solutions
Marketing: An Introduction (13th Edition)
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