Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.1DQ
Summary Introduction

To determine: The strategic planning and the four steps that lead managers and the firm through the strategic planning.

Introduction:

Strategic planning is the process where the organization plans the strategy on setting goals, making decisions, allocating its resources, and achieving their goals.

Summary Introduction

To discuss: The role of marketing in strategic planning process.

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