Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.18MML
Summary Introduction
To discuss: The market segmentation, market targeting, differentiation, and position for implementing an effective marketing strategy.
Introduction:
Marketing strategy:
Marketing strategy is a practice that is designed to enhance sales and achieves sustainable competitive advantage.
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Marketing: An Introduction (13th Edition)
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