Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.8CTE
Summary Introduction

To analyze: The mission statement of a non-profit organization.

Introduction:

A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable to customers.

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 Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.  Develop a 1,050-word analysis addressing the following: ·         Describe your organization's mission, vision, and values. ·         Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.  ·         Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. ·         Select…
. If you were in Sharon John’s and Jill Scott’s position at CleanSoaps, what marketingstrategies would you use to compete with Procter & Gamble as an entrepreneur? State anddiscuss, minimum three (3) marketing strategies as discussed in the course.
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