Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.6CTE
Summary Introduction
To analyze: The strategy from the product/market grid and the appropriate marketing mix to implement the strategy.
Introduction:
SWOT analysis is formed to evaluate the competitiveness of the company to identify its own strengths, weaknesses, opportunities, and threats.
Summary Introduction
To discuss: Analyzing the strategy from the market/product mix expansion grid and an appropriate marketing mix to implement these strategies.
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Marketing: An Introduction (13th Edition)
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