Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.6CTE
Summary Introduction

To analyze: The strategy from the product/market grid and the appropriate marketing mix to implement the strategy.

Introduction:

SWOT analysis is formed to evaluate the competitiveness of the company to identify its own strengths, weaknesses, opportunities, and threats.

Summary Introduction

To discuss: Analyzing the strategy from the market/product mix expansion grid and an appropriate marketing mix to implement these strategies.

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