Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.2DQ
Summary Introduction
To discuss: The four product/market growth strategies.
Introduction:
The strategies that are framed for the purpose of the growth are termed as growth strategies.
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Marketing: An Introduction (13th Edition)
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