Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 1CLC
Summary Introduction

To discuss: The role of S Company’s other departments, and the way these marketers partner to maximize the overall customer value with these departments.

Introduction:

The various departments in of S Company:

  • Functional structure.
  • Geographic divisions.
  • Product-based divisions.
  • Team.

Summary Introduction

To discuss: The role of S Company’s suppliers.

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