Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 14, Problem 7QA
Summary Introduction
Interpretation:The role of personal selling in
Concept Introduction:Personal selling is a face to face communication with the customer or potential buyer of a product.
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Chapter 14 Solutions
Marketing: Real People, Real Choices (9th Edition)
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- What is the role of sales promotion in the marketing effort?arrow_forwardHow do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.arrow_forwardPropose a new selling strategy for the organization based on your analysis of the organization’s current selling strategies.arrow_forward
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