Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 14, Problem 5QA
Summary Introduction
Interpretation:The meaning of direct marketing and its types.
Concept Introduction:The process of communicating or connecting directly with the customer or consumer of a product is direct marketing
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