Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 14, Problem 3QA
Summary Introduction
Interpretation:The meaning of viral marketing and ways for markets to use brand ambassadors.
Concept Introduction:Viral marketing refers to activities which aim to increase brand awareness or purchase by consumers passing a message on to other consumers and creating a buzz.
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Marketing: Real People, Real Choices (9th Edition)
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