Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 14, Problem 6QA
Summary Introduction
To determine: The term m-commerce.
Introduction: M-Commerce is an online portal on mobile phones through which a customer can purchase products and services, transfer money, transmit data through the internet. These transactions can be business to customer, business to business, customer to customer, customer to business and business to government.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Can you market unsought goods?if so, how?
What is Convenience store?
What is buying and selling of goods.
Explain
Chapter 14 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Similar questions
- Please answer: is selling an art or a science?arrow_forwardWhat is warehousing and its different types>?arrow_forward(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?arrow_forward
- Do customers prefer shopping for groceries in public markets than to department stores? How so?arrow_forwardWhat are switching costs? What role does technology play in strengthening a firm's switching costs?arrow_forwardWhat is meant by advance against goods? Discuss the advantages and disadvantages of itarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning