Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Question
Chapter 14, Problem 9QA
Summary Introduction
Interpretation:The meaning of relationship selling and difference with transactional selling.
Concept Introduction:
Relationship selling is a personal selling approach which focuses on the needs and problems of the customer and would help the sales person to develop and maintain long term relationship with the customer.
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Marketing: Real People, Real Choices (9th Edition)
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